Marketing has begun for the 8-unit, 9-story condo at 350 West Broadway in Soho. Hoping for an auspicious start for a residence that boasts a "limited collection of storied homes," developers (Ian Schrager partner Aby Rosen and Michael Fuchs, which explains the giant George Condo painting in the lobby) have attempted to slip some tongue-in-cheek into its web site, which otherwise resembles most new condo sites in its impossibility of navigation, even when you get past the annoying Flash intro. Do you really want a lobby that "sees it all"? Come to think of it, do you want to "Wake up in heaven"? Divine confusion aside, the building will offer a 24-hour doorman, virtual concierge service, and a fitness center, and apartments will provide direct entry with key lock elevator, separate service entrances, laundry rooms, private storage on each floor, zone lighting and shades, and top-of-the line fixtures in kitchens and baths.Location: 350 West Broadway btwn Broome/Grand
Size: Eight full-floor units
Prices: $9.575 million to $10.995 million (only three units released so far)
Architects: Moed de Armas & Shannon and SLCE
Developer: RFR
Sales & Marketing: Mary Ellen Cashman at Stribling
Website
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